MAX MARA Woman fashion

IT'S 1951 WHEN ACHILLE MARAMOTTI DECIDES TO DEDICATE HIMSELF TO TAILORING; A FAMILY PASSION PASSED DOWN FROM GREAT-GRANDMOTHER MARINA RINALDI, WHO RAN A LUXURY ATELIER IN REGGIO EMILIA. THE GOAL IS TO PRODUCE HIGH-QUALITY WOMEN'S CLOTHING. ESSENTIALITY AND PRECISION, CLEAN CUTS, AND RIGOROUS LINES ARE MARAMOTTI'S PREROGATIVES. TODAY, MAX MARA IS A REFERENCE POINT IN READY-TO-WEAR: THE FOUNDER'S PASSION AND DETERMINATION HAVE BEEN EMBRACED BY THE NEW GENERATION, WHICH CONTINUES THE PATH OF INNOVATION STARTED OVER 60 YEARS AGO.